Privacy Policy

This policy explains how IMITATE LABS PRIVATE LIMITED (“Imitate Labs”, “we”, “us”), registered at 144, Senthamarai Kannan St, Kottivakkam, Tiruvanmiyur, Chennai, Tamil Nadu 600041, India, handles personal data through our website and our product, Aurra — an AI telecaller and WhatsApp assistant that businesses use to call and message their own customers.

1. Two roles we play

• For our website and our own customers (people who book a demo, join the waitlist or hold an Aurra account), we decide how personal data is used. This policy covers that data.
• For the people our customers contact (their leads and customers), we process personal data only on the business’s instructions, to place its calls and send its messages. That business decides why the data is used and is responsible for having a lawful basis to contact you. If a business contacted you through Aurra, you can ask it — or us — about your data.

2. What we collect

• Details you give us: name, work email, phone number and company, when you book a demo, join the waitlist or sign up.
• Account and billing data: login details, usage, and payment records (card and UPI details are handled by our payment processor, not stored by us).
• Website usage: pages visited and device information, collected through Google Tag Manager and Google Ads tags (cookies).
• Data processed for our customers: contact lists they upload, call audio and recordings, transcripts, call outcomes, and WhatsApp messages exchanged with their customers, including voice notes, images and documents sent to the bot.

3. How we use it

• To respond to demo requests and enquiries, and to provide, bill and support the service.
• To place calls and send WhatsApp messages on a customer’s behalf, and to generate replies, transcripts, summaries and call outcomes with AI.
• To keep the service secure, prevent abuse, and meet legal, tax and accounting obligations.
• To measure and improve our website and advertising.

We do not sell personal data.

4. Who we share it with

Only with service providers that help us run Aurra, under contracts that limit their use of the data: cloud hosting, telephony carriers, speech and AI model providers, Meta (for WhatsApp messaging), our payment processor, and analytics and advertising tools on our website. We may also disclose data where the law requires it.

5. Where it is stored and for how long

Data is stored on servers in India and, where our providers operate elsewhere, may be processed outside India with appropriate safeguards. We keep account data while your account is active and as long afterwards as tax and accounting law requires. Call recordings, transcripts and messages processed for a customer are kept according to that customer’s instructions and deleted when they ask us to or close their account.

6. Your rights

Under India’s Digital Personal Data Protection Act, 2023 and other applicable law, you may ask to access, correct or delete your personal data, withdraw consent, and nominate someone to exercise these rights for you. To stop WhatsApp messages from a business using Aurra, reply STOP to that chat. For deletion, see our Data Deletion page.

7. Security

We use encryption in transit, encryption at rest for credentials and sensitive settings, access controls and audit logging. No system is perfectly secure; if a breach affects you, we will notify you and the authorities as the law requires.

8. Contact and grievances

For privacy questions, requests or complaints, contact our Grievance Officer, Robinson, at sales@imitatelabs.ai or +91 9514214416, or write to IMITATE LABS PRIVATE LIMITED, 144, Senthamarai Kannan St, Kottivakkam, Tiruvanmiyur, Chennai, Tamil Nadu 600041, India. We respond within 30 days. We may update this policy and will change the effective date above when we do.